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Marketing is quite simply your communication with customers and potential customers. This involves your understanding of who your ideal client actually is, and how to best reach that audience.
First, what EXACTLY does your business/product/service offer to your customers? Think about these things from your client’s point of view: What problems you solve….What challenges you address…
Online shopping is at an all-time high. If you do not have your product available for purchase through your website, there is no better time to make that happen.
While it’s true your marketing activities are not going to achieve the same results they would during normal conditions, this does not mean you should pause your marketing. In fact, the opposite is true. This is the time to get hyperactive with your marketing strategy and activities.
Some big changes went into effect on April 1, 2020, and as an employer, you need to be sure you become educated quickly about them.
With the current conditions, we thought it would be helpful to write a quick overview of the programs that are available to help businesses survive during this trying economic time.
Like businesses, Marketing Agencies come in all shapes and sizes. There are 1 person shops (freelancer), there are teams of dozens of people and there are teams spread across the globe with thousands of team members.
“Disruption is all about risk-taking, trusting your intuition, and rejecting the way things are supposed to be. Disruption goes way beyond advertising, it forces you to think about where you want your brand to go and how to get there.” – Richard Branson
Who is your ideal customer? No, not anyone with money. Who is the person that makes you think, if all my customers were like this 1-person, life would be great?
One of the most frustrating parts of our job is to help entrepreneurs identify the difference between marketing & sales. Yes, they are 2 very different things. While that may seem interesting, what is really going to bake your noodle is that they should never be “directed” by the same persons.
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