“Disruption is all about risk-taking, trusting your intuition, and rejecting the way things are supposed to be. Disruption goes way beyond advertising, it forces you to think about where you want your brand to go and how to get there.” – Richard Branson
Who is your ideal customer? No, not anyone with money. Who is the person that makes you think, if all my customers were like this 1-person, life would be great?
One of the most frustrating parts of our job is to help entrepreneurs identify the difference between marketing & sales. Yes, they are 2 very different things. While that may seem interesting, what is really going to bake your noodle is that they should never be “directed” by the same persons.
With the final retail push of 2019 ending with the arrival of the holiday season, it’s important for businesses to begin looking towards the future. While you may have fallen short of your goals this year, or even exceeded them, now is the time to start planning for the success of next year.