Marketing Coach

Bye Bye Google+

With nearly 395 million monthly active users, Google’s take on social media may have seemed like a viable outlet for small businesses looking to increase their exposure.

Enhance Your Marketing with a Virtual Chief Marketing Officer

Whether you are a startup business or you are ready to expand your small business, it is important to know what your business goals are and the steps necessary to achieve them. While you could spend a large portion of your budget on hiring a full marketing team, it is much easier to hire a…

5 Marketing Tactics You Should Be Utilizing as a Small Business

As a vCMO, one of the first questions that I’m asked by small business owners is what they should be doing to successfully market their business. While most marketing plans will require getting to know the business and their target audiences, there are 5 marketing tactics that hold true no matter what industry you may…

The Evolution of Marketing and Emergence of the vCMO

The wave of digital marketing is constantly growing and evolving to accommodate fresh, new ideas that trendsetters have birthed and modified to meet the specific needs of their business. Across the world, businesses of all sizes rely on their chief marketing officer to drive innovation, lead their marketing efforts and pinpoint the latest trends before…

What Is a Virtual CMO? And 5 Great Reasons to Utilize One!

If your business has continued to grow over the years and you are struggling to keep up with your operations and maintain your marketing alone, you likely have thought about hiring a marketing coordinator or outsourcing your marketing to a firm. While this is one option, it may not be the most cost-efficient and could…

How to choose the right marketing partner

For so long people have been doing it all wrong! Marketing isn’t just a minor aspect of a business that anyone can do, rather it is a major determinant of how much your business is going to blossom. There are a lot of people and companies offering a marketing partnership and claiming to possess the…

Benefits of Hiring a Marketing Coach for Your Small Business

If you own a small business, it is likely your dream to see it grow. If you are ready to take things to the next level, then you should consider hiring a virtual chief marketing officer vCMO. Marketing is a primary key to every successful business. However, it is becoming more technology based and therefor…