Marketing your business

Gaining Your Customer’s Attention in a Digital World

According to the most recent data available, an average consumer encounters nearly 10,000 brand messages each day. With the continued growth of new methods and resources like social media that help spread messages quickly this number is expected to continue to grow at an alarming rate. With seemingly endless competition to position your business in front of potential customers, how...

Top 5 Social Media Channels for 2019

As a small business, it is important to ensure that you are not only staying active on social media but also ensuring the social media channels you choose to spend your time on are benefiting you. However, with a wide variety of free accounts you have at your disposal, it can often seem intimidating to choose the ones that best...

5 Marketing Tactics You Should Be Utilizing as a Small Business

As a vCMO, one of the first questions that I'm asked by small business owners is what they should be doing to successfully market their business. While most marketing plans will require getting to know the business and their target audiences, there are 5 marketing tactics that hold true no matter what industry you may be in. In this article,...

Google Rolls Out Mobile-First Indexing

As mobile continues to dominate the online search arena, Google has taken notice. As more and more search queries are performed from mobile devices, Google's transition to mobile-first indexing aims to provide the most relevant results possible for this growing segment, regardless of the device they are using. This paramount announcement was the first time that Google has verified that...

What Is a Virtual CMO? And 5 Great Reasons to Utilize One!

If your business has continued to grow over the years and you are struggling to keep up with your operations and maintain your marketing alone, you likely have thought about hiring a marketing coordinator or outsourcing your marketing to a firm. While this is one option, it may not be the most cost-efficient and could eat away at your budget...