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Matthew Maennche

Adding a New User to YouTube

As more businesses recognize the power of YouTube as a marketing channel, business owners need to ensure that their accounts remain accessible and secure at all times. In the past, YouTube channels were bound to a single set of credentials – making it difficult for collaboration or external management to occur. Fortunately, YouTube has made…

Adding a New User to Facebook

With over 2 billion users, Facebook has become a valuable marketing channel for businesses of all sizes. No matter who their ideal client is, Facebook is considered one of the easiest ways to find them, expose them to new products or services, and create long-term relationships with them. Even better, setting up a business page…

Adding a New User to a WordPress Website

With WordPress powering over 42% of the web, it’s no surprise that most businesses have used the CMS for their own website. From simple blogs to advanced websites or web-based applications, the opportunities afforded by WordPress are seemingly endless. Fortunately, WordPress comes with a robust user management system built-in to the system to allow businesses…

Adding a New User to Google Maps

As a part of the Google My Business suite, Google Maps helps local shoppers find the services, products, and businesses that mean the most to them. Like any other local citation, Google My Business profiles must fulfill various considerations to make the most impact. From reputation management to updated store hours, there isn’t enough time in the day for…

Adding a New User to Google Analytics

Google Analytics is a powerful, free tool designed to give website owners unique insights into their visitors, how they interact with pages, and much more essential information needed to prepare for the future. Business owners that don’t fully understand how to navigate the intricacies of Google Analytics will often outsource that information to a marketing agency; however,…

Adding a New User to a LinkedIn Company Page

Like other social media platforms, LinkedIn makes it easy for businesses to add new admins to their existing company pages. This allows for them to easily be managed without sharing the master password or other credentials. When the latter is chosen, it can often require a code to bypass two-factor authentication – further delaying the…

Setting Up Cloudflare and Adding a New User

As a modern tool that every website should be utilizing, Cloudflare protects from threats while ensuring reliability for external-facing websites, applications, or APIs. With several plan options ranging from a basic free version that fulfills most website needs to an Enterprise option that expands tools, support, and reporting options, Cloudflare is an absolute must for…

The Importance of Not Letting Employees Own Your Business Accounts

As a business owner in the non-profit sector, there never seems to be enough time in the day. The question I usually have to ask myself is how I can be impactful when the pressure of work, fundraising, and volunteers go full tilt. The last thing one wants to think about is how to manage social media, posting, emails, passwords, and other stuff like…

Small Business Planning for Uncertainty

Quick Nav: SWOT Analysis Early Warning Systems Rainy Day Fund Preparation With the many challenges that COVID-19 brought into the world of small businesses in 2020, it is no surprise that many resilient entrepreneurs are already looking to 2021 in an attempt to prepare for uncertainty. As the aftereffects of a global pandemic continue to…

What is Marketing?

Marketing is quite simply your communication with customers and potential customers. This involves your understanding of who your ideal client actually is, and how to best reach that audience.

What Does a Digital Marketing Agency Do? Why You Probably Do NOT Want to Hire That One!

Like businesses, Marketing Agencies come in all shapes and sizes. There are 1 person shops (freelancer), there are teams of dozens of people and there are teams spread across the globe with thousands of team members.

Voice and Visual Search Trends for 2020

If you’ve visited one of my workshops or have actively kept up with the information provided on this website, you likely already know important changes are happening in the world of search engines.

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