No matter what industry you may be in, learning to market to millennials is essential for continued success. At present, millennials make up nearly one-fourth of the entire population and account for nearly 80 million unique individuals that you could add to your target audiences.
As a small business, you are likely always looking for ways to cut your marketing costs while still making a big splash.
Many business owners try connecting with their audiences through email, playing on social media and most have a website.
Anyone who has followed me over the last couple of years likely knows that I have been preaching about the arrival of chatbots.
With the growth of home devices and voice-activated cell phone assistants, voice search has become a prominent trend that many marketing experts didn’t anticipate.
While seasoned digital marketing experts will remember the precursor to Bing Ads known as Microsoft AdCenter, it appears that even more changes for the platform are on the horizon.
A recent survey sent by Google has rocked the digital marketing world. Currently seen as the prominent free tool used by SEO professionals, some important changes may be coming to Google My Business.
In the past, webmasters achieve great success in search engine results by employing a strategy called keyword stuffing.
It’s no secret that content marketing is one of the most effective ways to market your business.
As a small business, you may feel like certain marketing tactics just won’t work for your business as well as they do for larger companies.