Local citations are any mention of your business online that provides a combination of your phone number, address or website. When determining local pack rankings or organic pack rankings, investing time into local citations has historically been proven to be an effective way to increase exposure online.
Reviews are incredibly important for any and all business identities. With the major shift towards mobile, statistics are showing that 4 out of 5 consumers use search engines to find local information nearby1. Reviews is a major factor determining where these consumers go after researching online.