Small Business Coach

Enhance Your Marketing with a Virtual Chief Marketing Officer

Whether you are a startup business or you are ready to expand your small business, it is important to know what your business goals are and the steps necessary to achieve them. While you could spend a large portion of your budget on hiring a full marketing team, it is much easier to hire a Virtual Chief Marketing Officer on...

How Can A Small Business Marketing Consultant Grow Your Business?

Most small business owners understand the value of focusing on marketing efforts but typically don't have the budget required to hire an in-house marketing team. While this dilemma is all-too-common, there's no reason you should have to sacrifice a successful marketing plan for valuable funds that can be used elsewhere in your business. In this article, I will explain how...

The Evolution of Marketing and Emergence of the vCMO

The wave of digital marketing is constantly growing and evolving to accommodate fresh, new ideas that trendsetters have birthed and modified to meet the specific needs of their business. Across the world, businesses of all sizes rely on their chief marketing officer to drive innovation, lead their marketing efforts and pinpoint the latest trends before they happen. These CMOs not...

Who Is Your Ideal Client?

Despite popular belief your ideal client is not everyone. You would be, or maybe not, surprised how many entrepreneur’s start a business believing that everyone is the ideal client for their product. I am willing to bet it is about the same amount that believe all they need to do is post to Facebook in order to reach and exceed...

Do You Have a Marketing Plan?

Mama always said “Anything worth doing is worth doing right”, well not my mama but someone said it and they were right. The SBA reported that about 1/3 of businesses die within the first 2 years. This is likely because they failed to plan. (more…)