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Small Business

How Can I Improve Email Deliverability for My Newsletters?

Email deliverability is an important factor in any email marketing campaign. Getting your emails delivered to your subscribers’ inboxes is an ongoing challenge. Email deliverability remains a hot topic, with marketers always looking for ways to ensure their emails get to the intended recipients. It determines how well your emails are received by subscribers and…

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Should My Business Post on TikTok?

Are you wondering if your business should join the TikTok craze? With its growing popularity, businesses of all sizes are considering adding the app to their social media strategy. But is it really worth it? TikTok has quickly become one of the most popular social media platforms, with over 800 million active monthly users. That’s…

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How Can You Measure SEO Return on Investment?

When you are considering how to measure the return on investment (ROI) for your SEO efforts, there are a few things to keep in mind. First, you need to understand what you are trying to achieve. Second, you need to measure the results of your efforts over a period of time. Finally, you need to…

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Effective Email Marketing: Track These 8 KPIs

Email marketing has become an essential part of many businesses’ marketing mix. It can be a cost-effective way to reach potential customers and can be used to create a relationship with them. However, effective email marketing requires careful tracking of key performance indicators (KPIs). Here are eight key performance indicators (KPIs) that you should be…

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How Do You Create Partnerships with Influencers?

Creating partnerships with influencers is a great way to increase your brand’s visibility and build relationships with potential customers. It can also be a powerful tool for driving sales, as influencers can reach a large audience and create a buzz around your products or services. The Benefits of Working with Social Media Influencers As businesses…

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What are the Three Types of SEO?

Search Engine Optimization (SEO) is critical to any business’s digital marketing strategy. SEO is the process of increasing visibility in search engine results pages (SERPs) by optimizing a website’s content to match what users are searching for. As a result, businesses can increase website traffic and leads and improve their reputation and brand visibility. There…

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What is a Bounced Email?

A bounced email is returned to the sender because it was undeliverable. Bounced emails can occur for various reasons, including an incorrect email address, a full mailbox, an inactive email address, or the recipient’s email server rejecting the message. When an email bounces, the sender typically receives a notification from the recipient’s mail server. This…

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Goal Setting: What is a 90-Day Year?

Whether you are a small business owner or just a citizen of this great nation trying to excel in life, setting goals should be near the top of your plan of action. Goals give us direction and help us visualize what we are reaching for. These goals can be short-term, long-term, and everything in between.…

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What is the Difference Between Traditional and Online Marketing?

Bob Dylan said it best when he sang, “The times, they are a changing.” Most of what we knew as early as five years ago is starting to disappear or be altered to keep up with the technological age. I am not saying that these changes are bad or that they are for the better…

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What is Geofencing?

Now more than ever, consumers use digital marketing and social media to help guide their shopping decisions. Reaching your customers at the right time – and in the right place – can make all the difference. What if I told you there was a tool to help you do that? If you want to cut…

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What are the Benefits of Posting Blogs on Your Website?

In the ultra-technological age we live in, it has become the number one goal for most to stay relevant on social media or the internet. If we do not keep up our appearances with photos, memes, videos, funny thoughts, etc., people may forget who we are. We will fall into the abyss of the technological…

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How to WIN with Holiday Email Campaigns

The holiday season is pure magic, no matter how you slice it. The joy of decorating, buying gifts, eating great food, and shopping are just a few of the many activities we get to partake in. There are also family gatherings and Christmas parties that truly bring us together in celebration. And let’s not forget…

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