What is a Virtual Chief Marketing Officer


As you may or may not be aware a Chief Marketing Officer is the executive role responsible for developing and executing an organization's marketing activity. This person is responsible for maintaining consistent branding across all forms of communication, developing new ways to reach current and potential clients, and ensuring that the appropriate tracking is in place so that a positive or negative R.O.I. can be determined for each marketing investment effort.

A Virtual Chief Marketing Officer fills the shoes of a CMO but on a part time basis. This is particularly advantageous for small and medium sized businesses as these businesses typically do not have enough to keep a full time CMO 100% occupied.

What Makes A Virtual Chief Marketing Officer Different?

Our founder Matthew Maennche was a software developer long before he became a professional marketer. It was the complexity of the Google, Bing, Facebook, and all the other algorithms that drew his attention.

Have you ever met a marketer that could themselves develop the software your business needs to automate its day to day activities? Imagine one who could.

How do you think that level of understanding could prove advantageous while marketing your business on the search engines, social media channels, ad networks that are essential in the modern age?

That is what makes us

Matthew Maennche
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Can A Virtual Chief Marketing Officer Help You?

This is a great question and the short answer is, we do not know. Every business is unique and has its own unique journey. Until we can meet with you to discuss your goals there is no way to know what impact we could or could not have.

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How Much Does A Virtual Chief Marketing Officer Cost?

You'll love this! We do not cost as much as a full time Chief Marketing Officer because we only charge for the time needed to perform our duties.

As you might imagine, every business is unique and thus the amount of time required to develop and manage your marketing efforts can vary quite a lot. The best way to get an answer to this question is to schedule a meeting where we can learn more about your business.

Function of the Chief Marketing Officer

The main function of the Chief Marketing Officer is to present the brand with as much value as possible to target audiences that help to accomplish the CEO’s goals.

This includes (but is not limited to):

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    Ideal customers for a company’s individual products and/or services

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    Vendors & Partners who can provide a mutually beneficial product or service to the company

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    Team members who possess skills sought by the company

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    Segment Competitors

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Some of the roles and responsibilities that a CMO is required to perform include:

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    Brand Management

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    Market research

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    Marketing communications

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    Product management

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    Growth driver

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    Customer champion

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    Capability builder

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    Innovation catalyst

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    Chief storyteller

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    Manage professional staff and liaise with co-op, trade promotion groups, and government oversight and advertising agencies.

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    Lead technology and strategy teams to develop analytics tools to enable business users to access and utilize complex data warehouse information.

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    Manage all marketing communications activities including public relations, advertising, brand identity management and creation, trade representation, and strategic partnerships

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    Develop strategic business and marketing plans, including progressive digital and traditional marketing, for both B2B and B2C.

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    Create website landing pages and social media campaigns on Facebook and Instagram to test price points and validate consumer needs.

About Our Team

We are very diligent and selective in who joins our team. As a result our CMO’s & Strategist are handpicked to posses:

Digital Marketing Technology Solution for Online Business
  • Strong leadership skills
  • Excellent communication skills, both written and verbal
  • Proven understanding of data analysis tools
  • Ability to lead in a constantly evolving environment
  • Experience working with various marketing tools relating to market research, data analytics, website development, product branding, visual communication software, written communication, and public relations
  • Proven ability to design and coordinate marketing campaigns across traditional and modern channels

Are you Ready to Take the Next Step?

We need to learn more about your business in order to outline opportunities that can be leveraged to increase product visibility and drive more sales.